Social media bots are automated machines that can help your company perform certain tasks that would otherwise be time-consuming or difficult to do. They are able to take over repetitive tasks, detect the context of a user’s intent, and improve the customer experience. In addition, they can also help your company influence financial markets. Other social media bots include Instagram bot followers which can add vanity metrics such as followers creating the image of a popular page.
Improve customer experience
A customer experience is defined as “the sum of the experiences a customer has with a company”. For this reason, it’s no surprise that businesses are looking for ways to improve customer satisfaction. This is where chatbots come in. These bots have the ability to answer basic questions, suggest products based on the customer’s profile, and even direct the customer to the right page. Adding a chatbot to your website is the quickest way to enhance your customer’s experience.
Chatbots provide a solution for common customer inquiries, allowing you to focus on more complex issues. The best part is that they can save you up to 30% of your operational costs. Plus, they are also a great way to increase your staff’s productivity. With an improved productivity, you’ll be able to focus more on higher-value interactions, which ultimately increases your customer’s satisfaction.
Influence financial markets
Social media bots are powerful tools that can be used to manipulate financial markets. They can be used for illegal advertising purposes, but they can also be used to manipulate elections, stoke asset prices, and flood social media with manufactured news. The impact of these bots is real and can be long-lasting.
There have been several studies that have looked at how social media information affects stock market performance. Some of these studies are focused on individual listed companies, while others look at national indices. But little has been done on how social media information influences financial markets in developing economies.
Developing countries have less developed stock markets than their developed counterparts. This could make a study on how information on social media affects stock markets in these economies particularly useful.
Detect context and user intent on social media
Intent detection is a key part of natural language understanding. Intent is the basic idea behind messages and the response they generate. To understand a message’s true intent, it’s important to have more information about its context. That means more data about the user.
Some research has studied intent detection on social media. Researchers have found that bots are disproportionately contributors to Twitter conversations on controversial topics. They are also prone to falsifying analysis results. For instance, if the tweets that a bot produces are retweeted by others, analysts cannot tell if the retweet is coming from a human or not. Bots also pose as real users on platforms.
Researchers have also looked at automatic sentiment analysis of tweet content as a way of distinguishing bots from humans. These studies have used small datasets. As a result, their accuracy is not very high. Nonetheless, there have been some interesting findings. For example, bots have shorter usernames and shorter intervals between tweets, and they are more likely to retweet others’ tweets. However, they often struggle to create convincing tweets.
Create a winning persona
A social media persona is a good way to put a face to a customer base. In this day and age, people want to feel like they are getting personal service from businesses. Creating a persona and then tailoring your online content to the audience based on their interests is the best way to make that happen. However, it isn’t an overnight process. This requires the right tools and a plethora of data.
There are numerous tools available, including Sprout’s social analytics suite, which includes the features you need to build a persona. Other social listening tools include Facebook, Twitter, and LinkedIn. These provide a wealth of data that can help you find out about your customers’ interests. By doing so, you can create an effective social media campaign.
Amelia Hartwell specializes in lifestyle and culture reporting, providing readers with useful tips on travel, entertainment, and everyday hacks. She blends research-driven insights with engaging storytelling.