- SEO: Search engine optimisation. Long gone are leaflets and posters if you want to find something, you can find it on Google.Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
Nowadays, we are using our smart devices at least every half an hour, it is simply a way of life. It is how we find restaurants, make friends, find love and even find out information about ourselves!
SEO Glasgow business, Smarter Digital Marketing can be found for a number of terms “digital agency in Glasgow” is one of them. After some research into the industry, we have come to the conclusion that finding a good SEO consultant Glasgow, such as Smarter Digital Marketing, can be difficult, but when you do, the investment is worthwhile.
SEO Services in Glasgow
Hiring a digital agency in Glasgow could change your online marketing strategy in Glasgow. If you have never SEO agency in Glasgow before, you should ask one for an audit of your website.
SEO experts have the knowledge and software to complete a decent SEO audit of your website. Smarter Digital Marketing says that “Performing an SEO audit requires an in-depth look at numerous technical aspects of your website. Our SEO services audit highlights areas of weakness while shedding light on areas which are under performing and we feel could be improved upon”.
During an SEO Audit, marketers will look at:
URL structure. This organises a website and allows Google to see what pages link and relate to other pages.
Page Titles. Page titles should include your keywords. Keep them short and simple.
Page Metas. Page metas are longer descriptions, keywords should be included within these two sentences or so.
Headings. Keep the keywords in the heading of your websites and blog posts. Google loves content and you are giving Google a helping hand.
Alt Tags. Pictures are important to include keywords inside of these descriptions.
This is just a sample of what an audit can include and every agency is different. We would advise you that a good SEO agency in Glasgow will do in depth keyword research for your businesses industry and niche before undertaking any kind of digital marketing campaign.
SEO Glasgow Advice
If you are looking for SEO advice in Glasgow you will find the best SEO agencies in Glasgow on the first pages. There is a lot to learn about SEO and it is always changing, just ask any professional digital marketers. Many digital marketing agencies offer the service, however, they do not always do the best job. Make sure that you are checking out customer reviews before you go ahead with any SEO or digital marketing companies.
A good digital marketing agency in Glasgow will be able to deliver relevant traffic, just ask them about some of their case studies. If they are not using case studies – avoid! This means that they have no good work to share.